JEEP® BRAND REVEALS BIG GAME TWO-MINUTE FILM STARRING HARRISON FORD

12

Feb

2025

• Harrison Ford makes surprise appearance for the iconic Jeep® brand
• Closely-guarded ‘Owner’s Manual’ starring Harrison Ford revealed during the Big Game on Sunday night
• Two-minute ‘Owner’s Manual’ film directed by Academy Award®-nominated James Mangold (A Complete Unknown, Ford v Ferrari, Indiana Jones and the Dial of Destiny, The Wolverine) and produced by Minted Content in collaboration with Stellantis
• Stellantis was the only automaker to air commercials during this year’s Big Game, with appearances both from the Jeep brand and Ram Trucks
• Two-minute Jeep film takes page from Stellantis’ legendary playbook, having created the first-ever two-minute Big Game commercial with Chrysler’s Emmy®-award winning ‘Born of Fire’
• ‘Owner’s Manual,’ a Jeep brand owner manifesto, tells drivers that with the freedom of possibilities, choose what makes them happy
• The film also includes an original score, ‘Go Anywhere,’ written and performed by Sony Music Publishing artist Nathaniel Murphy specifically for the Jeep brand film

Actor Harrison Ford starred in the Jeep® brand’s Big Game commercial, titled ‘Owner's Manual,’ which premiered on February 9. Directed by James Mangold and produced in collaboration with Stellantis, the two-minute film emphasized the message that, unlike cars, people don't have an owner's manual to guide their choices. Ford encourages viewers to "Choose what makes you happy," highlighting the joy he finds in his friends, family, and the Jeep Wrangler 4xe.

Olivier Francois, Stellantis Global Chief Marketing Officer, noted the film’s intimate storytelling, contrasting with typical Big Game ads. He expressed pride in this in-house creation, marking a new standard for collaboration with respected artists.

Bob Broderdorf, Jeep brand CEO, remarked on the significance of having Harrison Ford represent the brand, reflecting its legacy of freedom and adventure. The ad also features an original score, ‘Go Anywhere,’ by Nathaniel Murphy, and underscores Jeep's long-standing partnership with the USO. The brand is set to launch its first global battery-electric vehicle, the Jeep Wagoneer S, in Europe by Q1 2026.